FAQ
Frequently Asked Questions
Honest answers about pricing, scope, and what each engagement actually delivers — from an operator with 3 production apps live in the official ChatGPT App Store.
Engagements have three locked floors. AI Strategy Sessions start at $5,000 — a 4-hour 1-on-1 working session that gives the buyer everything they need to leverage AI inside their specific domain, with a written implementation roadmap delivered in 5 business days, guaranteed to pay for itself within 90 days. Custom Builds run $10,000–$25,000, build complexity only. Integration Add-Ons (CRM, calendar, billing, MLS, e-sign, internal tools, custom APIs) start at $1,500 per integration and are scoped on top of any Custom Build. There are no discounted packages and no free strategy calls.
The Custom Build floor reflects build complexity only — architecting and shipping the MCP server, ChatGPT App Store build, or connected AI system, plus team hand-off and documentation. API integrations and external system connections (CRM, calendar, billing, MLS, internal databases) are priced separately, starting at $1,500 per integration. Final scope is set during the Strategy Session before any contract is signed.
Ray has 3 MCP server applications currently live in the official OpenAI ChatGPT App Store. The flagship is the Ray Arceneaux consulting app, which lets ChatGPT users start a working session with him directly inside the platform. He has also shipped Nashville Real Estate AI and Agree Zone, both live in the official store. Ray has navigated OpenAI's full submission and approval process multiple times.
Free strategy calls produce free strategy advice and a backlog of unqualified conversations. Every paid engagement starts with the AI Strategy Session at $5,000, and the fee can be applied toward a Custom Build if the engagement moves forward. If a business is not yet positioned to invest at that level, the 3-minute ChatGPT Visibility Audit and the blog are free, public, and require no call.
The AI Strategy Session is a 4-hour 1-on-1 working session with Ray focused on one business problem. It includes pre-session intake, an operational audit, identification of the three highest-impact AI opportunities for your specific domain, and a written implementation roadmap delivered within 5 business days. Sessions start at $5,000 and are guaranteed to pay for themselves within 90 days of execution — if they don't, Ray refunds the fee. The fee is also creditable toward a subsequent Custom Build engagement.
Search to System is the methodology created by Ray Arceneaux that moves a business from using AI as a search engine (one question at a time, no memory, no workflow) to operating through AI-powered infrastructure (MCP servers, connected workflows, persistent memory, App Store distribution). The book launches April 15, 2026.
GEO (Generative Engine Optimization) optimizes website content so AI search engines might cite a business in responses. Building an MCP server puts the business directly inside the AI platform as a live, interactive app. GEO is marketing. MCP is distribution. Custom Builds at $10,000–$25,000 deliver MCP servers; the standalone ChatGPT Visibility Audit is a self-serve diagnostic.
Yes. MCP is a model-agnostic protocol, so a server built once can work across ChatGPT, Claude, Gemini, and other AI platforms. Multi-platform deployment falls inside the $10,000–$25,000 Custom Build range; build complexity drives final scope.
Ray Arceneaux is an AI Implementation Strategist based in Nashville, Tennessee. He holds an MBA in Finance from Middle Tennessee State University and completed Nashville Software School's full-stack web development program. He operates 3 production AI apps live in the official ChatGPT App Store — the Ray Arceneaux consulting app, Nashville Real Estate AI, and Agree Zone — and has 27+ years of operations experience across Amazon, UBS, Wells Fargo, and the State of Tennessee.
Ray Arceneaux works with real estate brokers and brokerages, professional services (legal, dental, accounting), construction, and small-to-mid-size operators who want AI installed inside their workflows. Engagements are filtered by readiness to invest at the Strategy ($5K), Build ($10K–$25K), or Multi-Build ($25K+) level — not by industry.